Positive emotions for the collective unconscious.

The purpose of this work is to discuss not only basketball but the man, his emotional organization. For example, we would like to point out that our intimate and relationship experiences happen one step at a time. It is possible for them to blend together, but we cannot experience them at the same time.

The title of the project - 'ProjectCourt' - indicates a seemingly obvious fact. But considering obvious what links the rise of emotions and feelings to basketball is the result of living out of habit, in a distracted and bored way, the extraordinary existential that surrounds us and pervades us when we are on the court. Playing the Game leads to an intimate connection through 'sympathy'. No words are needed to give rise to feelings, moods, emotional experiences, particular and special sensations, unique sensations.

In this experiential exhibition, there are different listening stations that overlook photos that were brought to life by the photographer. The installation is a strong  expressive-conceptual stimulus that can be experienced through the eyes and ears. To complete this space dedicated to all basketball fans, there is a 'remark' that materializes, in a symbolic way, the 'moment' presented through the photo.Works that engage the audience through sound (MP3 player and headphones), lights, scents, and the liveliness of the mind. A sound that is deep and constant pervades the environment, resulting in a climate of meditation and anticipation. Logical visual and auditory sequences,  the outcome of thirty years of research in communication and experience on the basketball court. Words and phrases that are capable of creating in the reader, image-thought or emotive images.


The Idea - ProjectCourt


The Idea - ProjectCourt

More coming soon


The Idea - ProjectCourt

More coming soon

The Idea - ProjectCourt

Stimulating a flow of sensations and reflections.



We believe it is the duty of the creative person, especially those who love basketball, to promote awareness and try to reopen the door towards that inner void, which is increasingly present in a sport reduced to a numerical value, from which is once again possible to listen and listen to oneself. Is once again possible to return to the hidden value of when the basket ball rolled in the lives of guys with all its bounces, making the basketball intimate, real, and at the same time suggestive of an ineffable distance.