Nothing but us

Passion describes lives, creates communities and writes histories. It breaks the mould, it shakes you from inside, to create something unique. Nothing but us. BASKETBALL TRAINING ACADEMY ... has been creating emotions since 1980.  BTA Family: behind each face, a passion. Behind each life, a story. Fascinating characters who all have one thing in common: a self-confessed unconditional love for basketball. BTA since 1980 has been telling stories of passion, of victories and challenges that glide across the basketball court and land in the depths of the soul.

TESTIMONIALS

'Friends are the family you choose.' Great Friends are reliable and loyal. They are unique and we love them. They are always there when we need them. We believe our Guys shouldn’t be 'here today, gone tomorrow'. Much like a great Friend, they become part of the family. A combination of real-life stories, and testimonials that creates BTA Storytelling ... aspiration and belief in something which will never be compromised. The reason why we exist. Read the full stories


OUR HISTORY HIGHLIGHTS


1980 - ENJOY THE JOURNEY YOU ARE ABOUT TO BEGIN

How to up your game. There is no path to mastery, mastery is the path. It is a state of mind achieved through a consistent day-by-day lifestyle of high-level, intentional practice of your sport or other activity. The path is often a thousand miles or more, but it begins with a single, high quality first step of intentional preparation. Focusing on this single act alone is considered a step toward mastery, and that movement is repeated over and over until you feel it is time to move ahead. Mastery means 'time in the saddle', preparation that is consistent, gradual, continual, and intentional. However, this can only be accomplished when there is love, passion, and joy for the work you do. When they are, the sky's the only limit and you experience mastery. Read the full story

1983 - TAKE OUR FIRST TITLE

We won our first championship building an unshakeable team identity. Of course, the best was yet to come in the following seasons. Get the details

1985 - MEETING 'A WAY OF BEING'. USA COACHING LEGEND

We construct our world from tiny pieces. As in real life, we depict, with great fidelity, a  multitude of details that occur simultaneously. It is impossible to identify all the 'figures' and life-scenes with the naked eyes. You would need to live there to fully understand its essence, to capture the distinctive mood of each season. It is the tiny details that combine to immediately create a fascinating whole. The greatest satisfaction is to be able to make our dream come true: to shift our creativity into our greatest strength and use our personal language to communicate with others. More than defeats, we had to face many challenges, but it is precisely in the challenges that we have always found, and still find, the energy to recharge and never feel satisfied, to learn even more and reach new goals.

1987 - THE LEARNING EXPERIENCE. EXPLORING THE WORLD OF USA BASKETBALL

In the spirit of 'coaching'. We learn that 'coaching' is a human endeavor, one of creating healthy, enthusiastic, passionate Athletes and Teams.

1993 - TRADITIONS DEEPENED AND EVOLVED

BTA - Basketball Training Academy is committed to making a difference in the lives of the families of our Community. Our broad areas of support include education, health and fitness, and service. Get the details

1996 - 'GYM & BOOK CLUB' IS BORN

A gathering place to exchange ideas and build relationships, shaping the dreams, discussing around some of the most beloved books in the world. Get the details

2008 - OPEN MIND, RECEPTIVE HEART. GATHERING STORIES

Let's make some guys' dreams come true. Youth have boundless potential, but their capacity to explore that potential is limited due to barriers outside of their control. BTA - Basketball Training Academy is about levelling the playing field, lifting those barriers, investing in change, and most importantly giving youth the opportunity to dream bigger. Discover the full story

2013 - PROGRAMS EXPANDED

From a one head-quarter to the recognized Academy we know today with 4 sports venue. We believe that the best stories are those that showcase the diversity of the wider world and reflect our community. In the world, emotions are far too under-represented. Get the details

2014 - 'MUSIC STUDIO' IS BORN

Music takes you away from reality, from everyday life and allow you to enjoy the intimate emotions that only music can give. Among unique and indescribable moments, alone or with friends, the  music creates a magical atmosphere that deserves to be lived in the best possible way. A music studio for our guys, a simple beauty, a sincere smile and a sound track to link in background words and emotions. Get the details

2015 - ATHLETES EXCELLED

BTA trains top-notch Athletes in Italy as well. (since 2012) Elite Training, a world-class basketball school is for the freedom seekers, the go getters, the adventurers, the rule breakers, the I want more-ers, who are searching for an all encompassing solution that enables their dreams to become reality. See the full story

2016 - YOU CAN BE SOMETHING OTHER THAN ORDINARY

Let's make some guys' dreams come true. We consider ourselves the artisans of a new basket, it's just a simple evolution of our being, of our way of seeing, of our perception, of the way we live. See the full story

2020 - 40th ANNIVERSARY

We created our book 'Unreal Court' to commemorate our initial 40 years of activity. Read the full story

2021 - 'UNIVERSITY FOR PARENTS' IS BORN

For Parents who want to support their own child's development. Help Your Kids develop world-class basketball skills even if you have ZERO playing or  training experience. This exclusive series of workouts is for men and women, ages 18 and over, of all skill levels and abilities who want to begin with some high quality instruction at an BTA training facility. Get the details

2024 - NBA

Our approach with the NBA, for the purpose of exchanging thoughts and ideas with Erik Brucker. The culture sector is, in many ways, a dynamic and unruly presence in our societies. It takes on multiple forms, stretches across time zones and seeps into unexpected aspects of our daily lives. It also provides an alternative space that can host multitudes, despite our differences, and, in turn, inspire us.

2024 - 'PROJECTCOURT' IS BORN

Create inspiring basketball court. To be an inspirational Sport that is accessible to everyone. To promote Basketball in a positive and realistic way, let's demonstrate how we can achieve much more when working together for basketball and the communities we all care about. Read the full story


We have so, so much more to learn and many miles to go before we rest.

BRAND STORYTELLING

Authenticity (the foundation of trust) and Transparency (the key to building trust)


Our 1980s brand slogan, ‘We think differently', remains inspiring, rooting us in an approach to design that embraces risk and experimentation. We don't work from technology. We always work from the idea. We tell you how human experience always guides the development of new exercises, new techniques.

TESTIMONIALS

'Friends are the family you choose.' Great Friends are reliable and loyal. They are unique and we love them. They are always there when we need them. We believe our Guys shouldn’t be 'here today, gone tomorrow'. Much like a great Friend, they become part of the family. A combination of real-life stories, and testimonials that creates BTA Storytelling ... aspiration and belief in something which will never be compromised. The reason why we exist. Read the full stories

WE SIMPLY TRAIN DIFFERENTLY

We simply train differently. The real 'beauty' comes  from within and we really shape it. That is why we see, listen, think, create, develop. To simply offer you a place where you can perfect your game. We have come a long way since 1980. We’ve involved and we’ll continuing to do so. Change is good, but there are some things that we’ll never let go off. Things like our identity, what we stand for and the kind of Club we’ll grow up to be. Maintaining our Culture and Values ensures we stay true to who we are and always treat each other, our guys and our community with respect.

COMPETING WITH HEART

Accountability and Confidence. Accountability, this is all about ... learning and applying new skills. Demand accountability from yourself. Demand accountability from your team-mates. Confidence is a choice. Actually it’s two choices. 1) - Competence builds Confidence. First, choose to become more competent. Bring your best focus to practice every day. Get better every day. 2) - Focus confidence on your performance, not on the outcome. Second, choose to be focused on and confident about your performance.

LEADERSHIP CULTURE

The learning Experience. Players need to learn why they won and why they lost before they move on.  We reach our goals because we create chemistry, never I, never them, for the time we hit the floor is We, Together. 1) - In Italy coaches win games, players lose games. In BTA and NBA world players win the game, coaches lose the game. 2) - Be yourself because you have a voice that travels, use your voice, not a whisper. 3) - Be yourself, be constructive, but learn. 4) - Have an open mind. Take what you like and add it to what you believe in. Can you learn it? So learn how to win. Players that excel are innovators and risk takers. Don't be afraid to be different. Be different make you the best player in your team. Don't be afraid to fail as a player.

VISUAL & MENTAL GAME

Focus. Focus is just a thought, Focus is controllable, Focus is a choice. You make the choice, you take control. Focus is way more than just concentration, Focus is the key to great performance. Focus is confidence, focus is trust. Focus is the single most fundamental Sport skill. Thinking right is a skill. Like any other skill thinking right can be learned.

MINDFULNESS

Attention is your brain’s highlighter. Using your executive functions, your mind processes information from multiple sources, whether it’s sound, touch, smell, sight, or your inner thoughts and feelings. When you pay attention, you direct your conscious mind to one of these sources of information. If you’re in a class, you might direct your attention to the professor. Or, if you find them boring, you might turn your attention to social media. Concentration is how you direct your attention. It involves filtering out the noise and processing one of the multiple stimuli affecting you. When you concentrate on something, you’re thinking intensely about it. So, if you’re listening intently to your professor, you’re concentrating on their lesson. You’re devoting your mental energy to the task of learning. Focus is about discipline and, to some degree, willpower. It involves choosing a single point to put your attention on rather than succumbing to the whims of exterior forces.