FOUNDER OF BTA - UK, USA, IT, FI.

Don't judge a book by its cover, unless it's a portfolio. It should be easy for someone to look at my portfolio and understand what I made, why I made it, how I did it, and how it exists, and lives, in the world. I tell my story in the way I present it ...

I am all about trying to find beauty in whatever I shoot, trying to make the mundane look beautiful.

BIOGRAPHY

I have devoted my life to do what nobody else does, to chase after the wind, always questioning why things are the way they are ... this is me. The basketball in USA was part of my project since the very beginning. I needed to work within a historical landmark, in Basketball Story, an awesome world. New starts are always rough, like all beginnings, especially for somebody like me who likes doing things back to front. I like to go against the tide. My guys are the best asset BTA has and they are a part of me. Every part of my team is encouraged to think, and challenge the status quo, and I love celebrating my guys’ creative ideas, therefore our creativity is given by everyone's ingenuity. The key is to do things differently, not to only let the amount of anything guide us, but to research each guy in his depth. And not only to be satisfied and let him be, let him grow, to never say 'this is it', because the best legacy we can leave behind us are the values ​​that help others find future success and only then will we feel a strong sense of success. Coaching is a job that keeps on teaching new things to you everyday. My guys are the guys of uniqueness and a way of being. I have always wanted to make an athlete free, free to interpret the basket between the tangible and the imaginary with eyes that are not clouded by stereotypes and move beyond the static appearance of things, made him what he is. Sometimes I've run the risk of crashing, destroying and exploding ...  but that's the way I am. The concept of imperfection is my basketball hallmark. My basketball is a living image of my personality and if somebody wants to get to know me let him try my basketball, its own peculiarities, my skills ... and he will. 

Discovering a sense of self.  ... '... I am the hole in a flute through which comes the breath of other brilliant minds, from me to you. I've been at it for most of my life, and after forty years of coaching, teaching, writing and performing, I am only halfway there. I am a spiritual seeker, a spiritual wanderer and wonderer seeking out and discovering what appear to make sense of the journey, especially in the world of sports, to which I have been attached at the hip since I discovered a ball at the age of twelve. I'm trying to figure it out. Sports has been an awesome venue to ask the bigger, deeper questions. Everything I am today has been heavily influenced by sport and my years as a competitive athlete, coach, and teacher. I'm writing 'stories' not only to create some books of life, but to feel a sense of fulfilment and satisfaction and bring personal purpose to my life as well as the lives of others. Humble people known who they are. They realize that who they are and what they become is the result of having been given to much by to many others. I would not be who I am or have achieved what I've achieved had it not been for my life, Friends, and other brilliant people, and had it not been for all the quakes and what you continue to give to me every day. It is an honour to be invited into your beautiful lives.' ...

Why I do what I do. I wish to serve others and empower them to believe they can be something other than ordinary. My why is my mission, my purpose, my belief and raison d'etre, what gives me meaning in my life. My purpose, my why never changes but the how and what does, as I continue to research, write, learn and be honoured to have work that illuminates the path. I identify myself in the wisdom of Confucius, who said: 'At sixty, I can let my mind wander without transgressing moral law'. We must constantly think about our future life, that of our children, of our guys, and of all those who come after us: the greatest legacy that fathers, coaches, teachers can pass on to their children, or they guys, is the glory of virtue and of great actions. The glory we gain from labor is pure only when we do not pursue it, but when it pursues us. I like to think that the greatest acknowledgement for the efforts made is not the result in itself, it’s the person we become thanks to these efforts. And it is our moral imperative to grow in knowledge and truth.

At the end of the day, I hire the human, not just a game skill.

PUBBLICATIONS

Books: view our collection

1. Claudio Ciceri (2017). La Vita, lo Sport e il suo 'stercus'. Un saggio all'avanguardia, printed Base Graphic Management. (Mariano Comense - COMO)
2. Adrien Roger, Claudio Ciceri, Kevin Patterson (2019). Unreal Court. Our History, a tribute to our 40th. anniversary, printed Great Falls USA.
3. Adrien Roger, Claudio Ciceri, James Davis, Kevin Patterson (2020). Making the invisible visible. Play smarter, intuitive, individual.
4. Claudio Ciceri (2022). Qualcosa di personale (Something personal). A psychological-intimate novel.
5. Claudio Ciceri, Kevin Patterson (2022). The Door of Knowing. I witnessed life after death, a moment of reflection in the chaotic and apocalyptic world. The birth of a soul, its truth, path and evolution, discover the Story. Printed Great Falls USA.
6. Claudio Ciceri, Kevin Patterson, Stefan Jensen (2023). Lo Stargate dell'inferno. (The Stargate of hell) A path to hell through your wishes and deeds.
   
7. Claudio Ciceri, Kevin Patterson, Stefan Jensen (2023). What's wrong. There isn't any treasure.  A psychological-spiritual novel.
8. Adrien Roger, Claudio Ciceri, Kevin Patterson (2024) Unreal Court - Rareties & Experiences. The book takes a close look at the philosophy that surrounds us in Sport. We discuss our approach to fear and the methods we use to overcome anxiety. See the full story
9. Claudio Ciceri. I am currently in the process of creating a draft of my new book: Athlete's search for meaning. The difference between being selfish and being selfless. It's not easy being selfless in today's world, where so many athletes are overly concerned with what they are getting, more playing time, more recognition, more money. A book that explores meditation and spirituality in Sports. In my new book I share wisdom accrued from decades of consultation, training, interviews.

Refereed Journals (currently scheduled or submitted):

Submitted Manuscripts:

1. Claudio Ciceri, Sergio Fiorini (1996). Alcohol and teenagers. Sport has an enormous presence and a huge impact in our society. Manuscript submitted to Municipality of Milan, IT.
2. Alain Stein, Claudio Ciceri (2000). The impact of highly effective positive coaching. Manuscript submitted to TN 10 Ltd, UK. Continue reading
3. Claudio Ciceri (2009). Train your team to perform their very best, game after game. Manuscript submitted to TN 10 Ltd, UK. Continue reading

Professional Meeting Papers:

1. Claudio Ciceri (2012). Creating a solid foundation. Understanding competition and using it constructively. A school of Basketball. Presented to FIP CRL (Comitato Regione Lombardia) Milano, IT. Continue reading 
2. Claudio Ciceri (2017). Clinic Ball-Handling & Footwork. Presented to CSI Milano IT.
   
3. Claudio Ciceri (2017). The rights of Athletes in Sport. Presented to CONI IT.
4. Claudio Ciceri, High School Coach (2022). Competing with Heart, Leadership culture, Mental Game. Analyses of three sport motivation constructs. Presented at CSI Milano IT. Continue reading
5. Claudio Ciceri (2024) Skills, projects and experiences. The Game in the heart. Our aim is to show that this concept can be demonstrated and taught by using 'moments' of listening and 'vision' of technical-practical concepts. Clinic presented to FIP CRL Milano, IT.

Manuscripts in preparation:

1. Alain Stein, Claudio Ciceri, Nathan O'Brien (2022). Antecedents and consequences of the imposter phenomenon in coaches. The effects on athletes psychosocial and behavioural outcomes. Manuscript in preparation for TN 10 Ltd, UK. Continue reading
2. Claudio Ciceri, Kevin Patterson, Nathan O'Brien (2022). Knowledge about the world is gained by intentional action followed by learning. The nature of self-control, awareness of the self and its actions. Manuscript in preparation for Duke University USA.
   
3. Aaron Davidson, Chris Van Loon, Claudio Ciceri (2022). A comprehensive self-communication for improving confidence, anxiety, and performance. Manuscript in preparation.
4. Adrien Roger, Claudio Ciceri, Kevin Patterson, Nathan O'Brien (2023).  The impact of goal specificity and task complexity. Smoke and mirrors or wave of the future. Manuscript in preparation for Yale University USA
   
5. Alain Stein, Claudio Ciceri (2023). Got meditation? Depends on your method. Analyses of some sport motivation constructs. Manuscript in preparation.