It all begins with a Story.
CREATE INSPIRING BASKETBALL COURTS ...
... through innovation between art and the objectivity and subjectivity of communication. Complementary skill-sets (Gus Andy, Fabio La Rosa & BTA) come together in an explosion of creative energy to produce 'visuals' that play off both their strengths. Develop our sport in the most effective and efficient manner, resulting in a great experience, through immersive 3D storytelling and stereo sound, a sound flow that makes photography come alive with open eyes, for everyone who is involved in Basketball. We are concerned with a more subtle but obvious question that affects basketball and life, based on the experience one can gain from it, both as a player and as a spectator: its manifestation and action as a vital phenomenon.
AN OPPORTUNITY TO PROMOTE THE SPORT
To be an inspirational Sport that is accessible to everyone. To promote Basketball in a positive and realistic way, let's demonstrate how we can achieve much more when working together for basketball and the communities we all care about.
WE DESIRE
- Redeveloping multiple basketball courts is our plan to tell their story through a 3D photographic sequence, which will incorporate the scents of the location recreated ad hoc, through 'the gold' of the sound, through the use of headphones, through a simple reading.
- Our intention is to recount the tale of those who, from their first dribble on that court, were able to realize their dreams.
- To create in the public, through works that relate to basketball, a visual enchantment that is sufficient in itself.
- Encourage questions about the true nature of basketball, whose invisible matter is imperceptible to the eye, visually revealing its hidden powers.
- To create new scenarios within the listener, by utilizing works that acknowledge the potential of basketball and emphasize communication abilities, training and 'help to the person'.
- Create a book where we can tell the story of various basketball court whose history we have enjoyed.
Eyes are windows to the soul but with our hands we tell our greatest stories.
IF YOU ARE INTERESTED TO SUPPORT A PROJECT
We work on:
- Repairs to backboards
- Baskets
- Line markings
- Surfacing works
- Painting artwork on the court
We work with:
- Local authorities
- Clubs
- Communities
- Organizations
- Owners
FUNDING PLAN
A list of potential funders, sponsors, local charities, local council for either in-kind donations or sponsorship opportunities for the project.
INSPIRING PLACES TO PLAY OUTDOORS
Allowing an idea to brew means understanding that, sometimes, a story will shift away from your initial conception of it to take on different forms, volumes and colors to 'mimic the needs' of those 'captured in it'. It’s not about me; it’s about them and how they live their lives. What excites them, what do they want to achieve, what is their story. We are dedicated to discovering and displaying the beauty of our passions, trying to make the mundane look beautiful.
IN PARTNERSHIP WITH
GUS ANDY - PHOTOGRAPHER
Multidimensional photography - A visionary concept draws inspiration solely from 'colors and materials'. Find out more
He creates photographic projects for advertising campaigns in Latin America and North America. Find out more
The hours he spent making his own teenage 'works' were the origins of the art he makes now, bringing the things he imagines into the world. Find out more
'I represent something different from the ususal singers, because of my lifestyle, my heritage and my image.' Find out more
'As I mature as an artist, I’ll have different experiences in my life, so my stories will evolve, but the blueprint will stay the same.' Find out more
'I gotta portray my truth. If someone else is rapping about guns or gangs, that’s their reality, and in the same way, I gotta represent mine.' Find out more
We don’t do it just to get the picture. We love it because it’s like playing a role. It’s about making things more fun 'to look at and read', How stimulating does a book have to be to make you put your phone away? In order to create an engaging physical experience, 'we print' on different tactile materials, playing with surprising compositions and setting 'text' so that a reader has to follow it around the page.
LIFE IS ABOUT MOMENTS
'I was not fond of having to use words. I used very few as a boy, I favored listening. Using images to describe an area that doesn't have them is something I never imagined or wanted to do. Both can be found in the basketball court in a complete way. It never lies. It is the essence of the language of feelings and the language of the heart that communicates directly, even if not visible, what is truly real: emotional intentions.' [Ref. Claudio Ciceri]
We have the feeling of being the ferrymen of something that has come to us, and we have the responsibility of safeguarding, and taking it into the future.
But we certainly feel like guests on these basketball courts, not 'owners'.
In a perfect world there is always space for new Stories. This space is an invaluable essential, enabling those who inhabit it to reach the ultimate experience, filled with meaning. A dream that can come true.
You can 'photograph' anything in a million of different ways, but what we always try 'to photograph' is a memory, an amazing memory. When you look beyond the obvious, you open up to alternative ways of seeing things. As you gain a different perspective on the world, you also bring a certain attitude to everything you do. It begins with a blank canvas, (the Basketball court) an idea from scratch, yet it already has the end goal in mind, to be art.
Don't our most wonderful stories deserve the most expressive basketball court?