Don’t settle for standard. Settle for a life less ordinary.

In short – Basket inspired by You.

To make definition, to bring into existence by shaping or changing material, to make a work of art.

Creation is the birth of something, and something cannot come from nothing. When someone creates something: a painting, a poem, a photograph, a new basketball move, the creativity comes from an idea, from a feeling, from emotion, or from a combination of ideas, feelings and emotions that are somehow ‘reborn' from all our experiences and perspectives. We believe that everyone has his own way of interpreting a sport and this is our way of doing it, our way of conceiving it. What do you think of a sport that takes away the identity and experiences of its protagonists, the Guys, for a coach's ego? We think that the responsibility of coaches is to privilege the authenticity and the “natural beauty” of his Guys.

Naked while fully clothed. That’s the concept behind The BTA Lab. The BTA Lab has a long history of speaking out, and standing up, for the things we believe in. The things can be different if we have the courage to change them. We think an artist’s job, a coach’s job, is to tell their truth from their own perspective. This work is integral to our art, because it’s a big part of how we think about the world. We hope people are motivated to do their part to make the basketball world better. Some coaches aim to present players as static and passive objects, obedient to their command, if you make a mistake you leave the court, creating just empty soul. The BTA Lab offers life and soul, presents a vision that has always been informed by exuberant athletes and fairy-tales that can come true. We never use guys as improbable coat hangers for impossible clothes. We take clothes and create situations where weird and wonderful things do happen. Let’s find the amazing in something that’s simple and human and real … the freedom to be who you are and what you are. That’s the choice; we’re allowed to make choices.