If you can retain an ability to find creativity, and therefore humour, in things, to be able to get the giggles, or crack yourself up, or put a funny spin on an otherwise bland or tragic situation, then you are in possession of a valuable, coveted tool that will see you through the difficult, or just boring, times of life. What we hope happens is that our basket opens a door for somebody or gives people licence to do something: to be creative and find something different and go on a different course. Like that thing that kids have, they’re so creative, but then everything is destroyed by the sports clubs and so ... they stop writing poetry. They’ve the order to follow schemes and coach's ego and it just stifles them.

They all have this magic, you know.